Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and strategies to attract more customers, gain market share, boost brand awareness and create new revenue options. Through these techniques, small businesses can market themselves to existing and potential customers, investors and even other businesses. A marketing campaign’s success is determined by its budget, creativity and strategy for connecting with its target audience.

Here are some small business marketing campaigns to inspire your efforts, along with the do’s and don’ts of creating a successful marketing campaign.

Many social media platforms, including Facebook and Instagram, have livestreaming functionality. But livestreaming isn’t just for celebrities and influencers; businesses are increasingly using livestreaming on social media as a marketing tool.

Businesses can use livestreaming as a form of social media marketing to connect with customers, generate more followers, demonstrate products and services, and educate and entertain viewers while moving them closer to a sale. We’ll explore what livestreaming is, how it can benefit a brand and how to get started.

We gathered the video marketing statistics below by surveying 205 unique respondents in late 2024. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, to make sure that respondents were only asked questions relevant to them.