selling

Information for farmers and ranchers on how to sell their products

Learn by Example: 7 Successful Small Business Marketing Campaigns

Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and strategies to attract more customers, gain market share, boost brand awareness and create new revenue options. Through these techniques, small businesses can market themselves to existing and potential customers, investors and even other businesses. A marketing campaign’s success is determined by its budget, creativity and strategy for connecting with its target audience.

Here are some small business marketing campaigns to inspire your efforts, along with the do’s and don’ts of creating a successful marketing campaign.

Learn by Example: 7 Successful Small Business Marketing Campaigns Read More »

Selling

What is the Best Way to Sell Your Cows?

Online sales, live auctions, on-farm sales, Facebook (if they don’t delete your post), Craig’s list, your own website…how do you get the sale?

The secret is…it doesn’t really matter what platform you use.  The secret is to educate your buyer.  

Whether you are dealing with a person brand new to cows or to your breed, or if it is an experienced person that knows exactly what they are looking for…

It all comes down to education.  

Yes, educate your buyer.  

What is the Best Way to Sell Your Cows? Read More »

Selling

Don’t Get Scammed

The internet has become an invaluable tool to ranchers, farmers and homesteaders looking to buy or sell livestock. But, scammers have infiltrated the industry making online sales and/or purchases more difficult to navigate. Here are some great tips to avoid getting scammed. And, as a bonus they can help you develop great contacts and relationships with the people you are buying or selling to.

Don’t Get Scammed Read More »

General

HAVE YOU TRIED THE IRISH DEXTER CATTLEMEN MARKETPLACE…MAYBE YOU SHOULD

WEBSITE WEDNESDAY

This

We are happy to report that there are lot of blue SOLD banners on the listings in the marketplace.

Check them out and notice the first screen shot where you can post your first ad for free.

Feedback from seller and buyers has been great. Write the ad once and then share it with a photo and a link.

Buyers like it because ALL the information is there…pedigree,price, specifics about location and they are able to view it one place,before contacting the the seller.

Sellers like it because by the time they contact you, they have all of the specifics and it’s just a matter of closing the sale and arranging pick up or delivery.

Many have enjoyed their experience so much they have expanded their membership to include more ads, while still enjoying the monthly newsletter and the the gazette…chocked full of podcasts, videos, articles and peer written experiences.

DON’T forget to mark them SOLD …that is our reward for helping you!

Come join us and let us help move things off your farm to another farm or ranch.
https://irishdextercattlemen.com/marketplace/

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HAVE YOU TRIED THE IRISH DEXTER CATTLEMEN MARKETPLACE…MAYBE YOU SHOULD Read More »

Selling

Cattle Marketing Podcast – Reach Your Target Market and Boost Profits

Cattle Marketing Podcast - Reach Your Target Market and Boost Profits

A Deep Dive Podcast, brought to you by Irish Dexter Cattlemen, on topics of interest to all farmers and ranchers. Subscribe to the free, monthly Irish Dexter Cattlemen Tips & Tricks Guide to get early access.

Brought to You by These Breeders, Affiliates, & Sponsores

Crest Point Farms Online

Since 2024
4 ads

Stay’N Put Farm Online

Since 2024
5 ads

Ashrons Acres

Since 2024
0 ads

Stumpys Acres

Since 2024
0 ads

Maple Creek Dexters

Since 2024
0 ads

Pipe Dreams Farm Butchery

Since 2025
0 ads

Hayburner Acres

Since 2025
0 ads

Grandma's Dexter Farm

Since 2025
23 ads

DeVine Farms

Since 2025
0 ads

Bryn Mawr

Since 2026
1 ad

Cattle Marketing Podcast – Reach Your Target Market and Boost Profits Read More »

Podcasts

PRICE OF GOLD AND THE PRICE OF CATTLE

Here is a good video that gives you some food for thought. Interesting history on the price relationship. Are we valuing our Dexters herds like history has valued the cattle market?

Another thing to think about is we produce a dual purpose animal. There’s value in both the milk and the meat!! This video is really speaking only to the meet when you add the milk and it’s value you get a whole different perspective.

PRICE OF GOLD AND THE PRICE OF CATTLE Read More »

Selling

DEXTER CATTLE – JOY, LAUGHTER, AND HEARTBREAK – PART III

Buy the cattle.  How often in life do you just do something that you later think, what the heck did I do?  Roll the dice and see what comes up.  That wasn’t me.  I thought it over.  I had a plan.  When you have a plan, it always works.  At least I try to convince myself of that.

I had the land.  40 acres of woods and pasture.  My dream come true.  A small turnout attached to the horse stables within spitting distance of a 3 acre pasture.  The turnout has 4 rail iron fencing and the pasture has 3 strands of electric wire.  The perfect place, in my mind, for my new Dexter cattle.  

I had read, multiple times, that Dexter cattle are easy on the land.  Smaller, lighter, and easy grazers.  A cow per acre, I should be golden.  Start small and grow.  

Electric fencing, for me, was a nonstarter.  I get it.  The cattle respect it when trained.  It is cheaper than other alternatives and easy to install.  One small problem.  I don’t like getting shocked.  If I don’t like it, my cattle sure as heck won’t.  

As a teenager, my cousin, Kevin, and I were raccoon hunting in my Pappy’s woods.  Let me amend that.  We were chasing our coon dogs through the woods who were chasing deer.  The raccoons were very safe.  

Kevin announced that he had to take a potty break.  It was dark and I pointed my head lamp on anything but Kevin.  I heard him yell and fall backwards directly into several thorn bushes.  Not knowing what to think I shined my light on him seeing laying down with his pants at his ankles.  Kevin was yelling, “I got shocked! I got shocked!”  

He peed on an electric fence.  Lesson learned.  I don’t like electric fences.

But it was November.  I won’t put the Dexters on the pasture until the spring anyway.  I can buy the cattle and keep in my turnout.  I can use the stables in the winter to keep them warm.  I can remove the electric fence in the spring and install a new fence.  It can’t be much more expensive.  That should work.  Plan was taking shape.  Buy the cattle.

As soon I called, I knew.  I found a website of a seller that was relatively close to where I lived.  Looked genuinely wholesome, and in this day and age, you never know.  I gave them a call.  I didn’t know it then, but I say it proudly now, that is when I first spoke to very nice people who I will later call my mentors. If you are new, find one.  There are people out there who share the same thoughts, and have experienced it before, who are willing to engage and assist.  Take calls from you while you are on your cell phone standing in the pasture, staring at a cow saying what the heck just happened and what do I do now.  

I, my wife, and Bear, my beloved dog, were invited to their farm.  In fairness to my dog, I don’t know who is more attached, the dog or me.  Both of us have a lot of sticky velcro on us.  I am happy with either description.  

It helps seeing the farm and the environment that the cattle are being raised in.  I had decided that the cattle I wanted were cattle that were well taken care of, loved, not horned, and docile.  All of those, of course, are a personal preference.  After leaving, my wife told me that we just bought some cattle, though the check had not been written.  She was correct.  

My mentors delivered Bitsie, Willow, Jubilee (in calf), and Liberty just a few days later.  Our Yellowstone was in the cattle business.

A little bit about the author.  I own and operate a small farm called “Our Yellowstone LLC” in Illinois.  I couldn’t do it alone, but will keep my wife’s name out of it to protect her innocence.

DEXTER CATTLE – JOY, LAUGHTER, AND HEARTBREAK – PART III Read More »

Selling

Sustainability Podcast – The Irish Dexter

Sustainability Podcast - The Irish Dexter History

A Deep Dive Podcast, brought to you by Irish Dexter Cattlemen, on topics of interest to all farmers and ranchers. Subscribe to the free, monthly Irish Dexter Cattlemen Tips & Tricks Guide to get early access.

Brought to You by These Breeders, Affiliates, & Sponsors

Crest Point Farms Online

Since 2024
4 ads

Stay’N Put Farm Online

Since 2024
5 ads

Ashrons Acres

Since 2024
0 ads

Stumpys Acres

Since 2024
0 ads

Maple Creek Dexters

Since 2024
0 ads

Pipe Dreams Farm Butchery

Since 2025
0 ads

Hayburner Acres

Since 2025
0 ads

Grandma's Dexter Farm

Since 2025
23 ads

DeVine Farms

Since 2025
0 ads

Bryn Mawr

Since 2026
1 ad

Sustainability Podcast – The Irish Dexter Read More »

Podcasts

Ask the butcher!

The Wranglers at Irish Dexter Cattlemen are pleased to announce that we have a butcher on our team now! The folks at PipeDreams Butchery, located near Memphis TN, will be writing articles, doing videos and more. They are familiar with Dexters, as they used own them, milk them and breed them.

They are active on our Facebook group, so if you have a question about processing and post it…don’t be surprised if they answer you. If you have things that you would covered from a butchers perspective, please let us know and we will try to get it covered for you. All contributions, will first appear in the free monthly newsletter and then be archived in the membership Gazzette.

We personally use them for all our processing and are very happy with our cuts, the feedback on our animals and extra services including sausages, ancestral beef, smoking and curing. Very excited to have them participating in our beef community!

Ask the butcher! Read More »

Beef

Selling directly to consumers: How to find customers and market your beef

In my last blog, I discussed how to find a plant to process your beef. In this edition, we’ll look at using social media to find customers and setting up a website.

Of course, word-of-mouth advertising is the cheapest way to advertise, but you may live in a small town or have already exhausted your possibilities through your existing network. One rancher friend of mine noted recently, “Many of my neighbors are also trying to sell directly to consumers and my small town is saturated with supply. What I need is more prospects.” 

https://www.beefmagazine.com/cattle-market-outlook/selling-directly-to-consumers-how-to-find-customers-and-market-your-beef

Selling directly to consumers: How to find customers and market your beef Read More »

Selling

USING FACEBOOK TO GENERATE FARM AND RANCH LEADS

Generate More B2B Leads and Get Better Results from Facebook

  • What is the best way to generate farm and ranch leads on Facebook?
  • Can we mix our online and offline campaigns to maximize results?

In less than an hour, we’ll show you how we’ve used Facebook to enhance existing marketing campaigns and uncover new opportunities. Whether you’re deep inside of a marketing team or the leader of a small team of salespeople, this webinar will help you understand how to match Facebook‘s advertising platform to your sales cycle to generate more leads and get better results from your ad spend.

USING FACEBOOK TO GENERATE FARM AND RANCH LEADS Read More »

Selling

Eat Your Way Through a Cow, Episode 1

Here is a really good podcast about what you and your customers should expect when getting a cow processed . It can be intimidating to buy beef in bulk for the first time. Share with your customers to help them fully utilize a whole or half cow, which is a big (and worthwhile) investment.

Please keep in mind that these numbers are for a standard breed cow. The numbers for the Dexter will be less, but the return will be a higher ratio. Dexter ratios are closer to 60-65% with less inputs, easier on pastures and a whole lot of personality!

Eat Your Way Through a Cow, Episode 1 Read More »

Beef

The Irish Dexter Cattlemen Marketplace..have you tried a free ad?

Did you know that we have given everyone a free ad to try out the Irish Dexter Cattlemen Marketplace? That’s right! Give it a try!

I have found it a great place to produce a professional looking ad that can be shared anywhere.

Recently, we have tweaked some of the features to make it easier to use. The pictures are automatically resized to work with the system. No pre approval process. We can tweak it later if we need to. And also a team behind you that can help you make it what you want it to be.

Here are some recently posted ads. Check them out!

The Irish Dexter Cattlemen Marketplace..have you tried a free ad? Read More »

General

Announcing The Documents Vault

Irish Dexter Cattlemen is about farmers & Ranchers. A critical design feature of the website was to connect farmers & ranchers with each other using the latest technology. For example, whenever you list an item for sale in the MarketPlace, you instantly become connected to the buyers interested in your item. Buyers can directly message you and ask questions about the cow you have just listed. As the seller, you begin to collect the names and email addresses of all your potential buyers. This is one way farmers & ranchers become connected to each other..

Announcing the Documents Vault, a new way farmers & ranchers can share information with other farmers & ranchers, plus a unique way to dramatically simplify the sale and transfer of your Irish Dexter. In fact, you can use the Documents Vault to sell and transfer any item you have on the farm. The key feature is how it can share.

How Do I Access It?

Casual users browsing the Irish Dexter Cattlemen website, users who have registered for free on the website, and members who have registered and then have become members, all have access to the Documents Vault in increasingly feature rich ways depending on their chosen level.

To access the Documents Vault, mouse over Dashboards on the main menubar, then select My Documents Vault. If you are a casual user, this will open the Public Documents Vault containing folders and documents relevant for public viewing. If you are a registered user, this will open your Private Documents Vault where you can create you own personal folders where you can upload files and documents plus you will have acess to folders and files shared with you by other farmers & ranchers. If you are a member, you will have access to the same files and folders as do registered users plus you gain access to significantly more valuable documents that enhance your farming operation.

What is it? How can I use it?

The Documents Vault is no different than an ordinary file system except in one important way. It provides you with file and documents sharing. To begin, use the New button to create folders or upload files. In this example, a new folder was created and labeled Irish Dexters which you can see on the left under Dashboard. Clicking on this folder allowed for it to be opened and four more folders were created as you see above. Click on the Cows folder and here you can create a separate folder for each of your cows. Click on a specific cow’s folder and you can begin uploading the documents for that cow. What kind of documents? The system accepts Word documents Excel spreadsheets, PowerPoint presentations, text files, pdf documents, images, and photos. This means you can upload a photo of your brucellosis certificate provided to you by your vet. Upload your cow’s registration certificate provided to you by your registrar. Upload the genetic tests provided by your genetics testing lab. Upload your cow’s photos. Collect all the documents as they occur. Use your smartphone to capture your documents. What’s the benefit? When time comes to sell your cow, or heifer, or bull, one simple click of the Share button transfers all your cow’s information to your new buyer. This is how you build value for your farm and your buyer will instantly see that your farm is where they want to buy more cows.

How do I share?

Click on the folder then click on the Share button. It’s as easy as that. In the Share window (shown above) you can enter the buyer’s email address (they must complete a free registration on the website first) and then choose how you want to share your folder. Your choices are View Only, View and Upload, or Full Access. Any folder or for that matter, any single document can be shared. Sharing does not remove the folder or document. You continue to have full access to it, just as before. This new tools makes it even easier to sell and transfer your Irish Dexters and you have a direct record of who bought your cow. They buyer has a direct record of where they bought each animal. They are sure to buy more from you again.

Summary

Your fundamental, underlying goal in the operation of your farm is to build value. The Documents Vault does just that. It keeps you organized and it demonstrates to your buyers a significantly higher degree of trust. They are assured that they get everything they bought. This means that your buyers will be contacting you first for all their future purchases. The example here was for your Irish Dexters, but anything on your farm can be documented and shared in the same way. Also, you can add new information on how you farm and capture information you think is valuable and easily share it with everyone at Irish Dexter Cattlemen by selecting All Users in the Share window. The Documents Vault is how Irish Dexter Cattlemen connects farmers & ranchers.

Announcing The Documents Vault Read More »

General

We can help you sell your Dexters and farm products

Are you struggling to sell your Irish Dexters? Their Beef?  Farm made products?  

I think one of the hardest things for the Dexter owner is to sell their products. I have a background in marketing, sales and science, which seems to have helped us find our niche.  The Irish Dexter dairy and beef are a niche products and should be marketed with that in mind.  We happen to be grass fed, grass finished another niche market.  I think if you take a step back and look at your market, you will be able to carve out a niche for your Dexter products.  I use the chef Ramsey card all the time….do you know that he prefers Dexter beef and uses them in his restaurants.

Did you know that Crest Point Farms, also a member of the IDC online stores is a supplier to the restaurant market.  Take a look at his marketing on our website and you will see his marketing of both his Irish Dexter beef and Kune Kune pork.  Using the systems put in place for you at the Irish Dexter Cattlemen ( IDC) website you should be able to create this niche for you and your products in your area.

Take a look the products available from Stumpys Acres and Ashron Acres?  They are selling Dexter beef and handmade farm items.   
Also take a look at Maple Creek Dexters, they have no ads currently running, but a lovely write about their farm. Lucky them, they have nothing at the moment that they are trying to sell. This happens with repeat customers and word of mouth selling from happy customers.

But if an online store is not right for you at this time in your marketing…then look to the IDC Marketplace.  To receive a free ad for the marketplace all you need to do is register first  and then fill out the information as  it  prompts you thru the process.  The end result is a beautiful professional looking ad.  You can then copy and paste that link anywhere like FB, IG or an email.  I have found that by using the ad link I look more professional and now have a wait list for my Nubians, Dexters and my soap business has certainly taken off in a big way, as I am now shipping more and more!  It’s no longer just a local sale.  One important feature for me is…it lets me know when my inventory is low by item.  This is helping me produce what I need for my growing business.

The IDC website is so much more than just a marketplace and free monthly newsletter.  With an entry level membership you have access to practically everything in the cattle industry, specific Dexter articles, and access to all three registries….I no longer need to remember other website addresses.  The IDC website is a one stop shop for everything I need, and provides access to anything Dexter.

We can help you sell your Dexters and farm products Read More »

Selling