Many social media platforms, including Facebook and Instagram, have livestreaming functionality. But livestreaming isn’t just for celebrities and influencers; businesses are increasingly using livestreaming on social media as a marketing tool.
Businesses can use livestreaming as a form of social media marketing to connect with customers, generate more followers, demonstrate products and services, and educate and entertain viewers while moving them closer to a sale. We’ll explore what livestreaming is, how it can benefit a brand and how to get started.