selling

Information for farmers and ranchers on how to sell their products

Dexters – Poor Man’s Cow to Luxury Cow By Danielle Lowther

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Poor Man’s Cow to Luxury Cow

How did the Poor Man’s Cow become owned by the wealthy and famous. Dexters and Kerry Cattle became recognized for their unique hardy attributes, Kerry for milk and Dexter for milk and meat. Dexters were known to get by on less, produce rich milk and raise a healthy vigorous calf for their owner’s table. Dexters were bred to their breed specific traits transforming them from just any poor Irish cows to these 2 beautiful, registered Dexter cows we see in these two later photos.

They were rare and they were at risk of being cross bred out of existence, but breeders in Ireland started selecting and registering Dexter cattle with breed defining traits to preserve and register them in a herd book. Once the promotion of Dexters began every wealthy aristocrat wanted one. All of a sudden, they were not the Poor Man’s cow but rather for a short spell until the numbers grew, cattle that only the wealthy could afford. Consider as this article states a $200 dollar Dexter cow from 1915. This is the equivalent of $6221.78. I checked multiple inflation calculators to verify that number as being correct. With the highest price the ad mentions at $350 in 1915, you would pay $10,936.81 today! Consider today we pay less for quality breeding stock. Rarity always drives the price up and just like with the rarity of gold it dictates the price.
Registered cows were important then and today. Registered Dexters will always hold a higher value than unregistered. Still with Dexters it took devoted breeders to breed Dexters according to the Dexter Standard to the highest quality like the 2 cows you see in the photographs. Not every Dexter cow was nearly as ideal as these two beauties. Compton Daphne, I speculate is a Chondro Carrier while Grinstead Watercress I speculate to be a non-carrier. Of course, we can never go back and test them so it’s just speculation. Both are extremely well bred and both fit the standard well.

So, as you can see Dexters are a dual-purpose breed that can be bred by multiple types of people regardless of fortune because they are a great pick for everyone. Whether you’re a small homesteader trying to save money with a thrifty headache free cow or someone who just wants to raise them as beautiful lawn mowers true Dexters are a great fit for these reasons and so many more!

30 Jan 1915 is the date of article written.
Photo of cattle in town are common type of Celtic cow that roamed Ireland.
Other two photos are of registered Dexters.

Dexters – Poor Man’s Cow to Luxury Cow By Danielle Lowther Read More »

Historical

Have you taken advantage of the Dex50 coupon?

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Here is a testimonial from someone who paid to get access to the Irish Dexter Cattlemen Gazette!

Yes. This is a big need. I believe there are a lot of people like us out there but the world is so commercialized that breeds like dexters don’t have as much information to learn from. This is gonna be a great tool for us and I’m sure it will help us grow more into what we’re wanting to accomplish on our farm in the future. Carrie Ann Bowers

Have you taken advantage of the Dex50 coupon? Read More »

General

Selling directly to consumers: How to find customers and market your beef

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In my last blog, I discussed how to find a plant to process your beef. In this edition, we’ll look at using social media to find customers and setting up a website.

Of course, word-of-mouth advertising is the cheapest way to advertise, but you may live in a small town or have already exhausted your possibilities through your existing network. One rancher friend of mine noted recently, “Many of my neighbors are also trying to sell directly to consumers and my small town is saturated with supply. What I need is more prospects.” 

https://www.beefmagazine.com/cattle-market-outlook/selling-directly-to-consumers-how-to-find-customers-and-market-your-beef

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Selling

USING FACEBOOK TO GENERATE FARM AND RANCH LEADS

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Generate More B2B Leads and Get Better Results from Facebook

  • What is the best way to generate farm and ranch leads on Facebook?
  • Can we mix our online and offline campaigns to maximize results?

In less than an hour, we’ll show you how we’ve used Facebook to enhance existing marketing campaigns and uncover new opportunities. Whether you’re deep inside of a marketing team or the leader of a small team of salespeople, this webinar will help you understand how to match Facebook‘s advertising platform to your sales cycle to generate more leads and get better results from your ad spend.

USING FACEBOOK TO GENERATE FARM AND RANCH LEADS Read More »

Selling

Ask the butcher!

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The Wranglers at Irish Dexter Cattlemen are pleased to announce that we have a butcher on our team now! The folks at PipeDreams Butchery, located near Memphis TN, will be writing articles, doing videos and more. They are familiar with Dexters, as they used own them, milk them and breed them.

They are active on our Facebook group, so if you have a question about processing and post it…don’t be surprised if they answer you. If you have things that you would covered from a butchers perspective, please let us know and we will try to get it covered for you. All contributions, will first appear in the free monthly newsletter and then be archived in the membership Gazzette.

We personally use them for all our processing and are very happy with our cuts, the feedback on our animals and extra services including sausages, ancestral beef, smoking and curing. Very excited to have them participating in our beef community!

Ask the butcher! Read More »

Beef

Do you want to subscribe, but you don’T know at what level?

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Hope this simple spreadsheet shows you the different levels that you can participate.
An example of an entry level participation is … access to our gazette and all the past articles in the Tips and Tricks Newsletter, many magazines , the ADCA, PDCA and Legacy publications in clipboard formats with an easy to use search feature…you will need to spend $20. This feature has allowed me to help so many when they have a specific question about a topic we have already covered.

You will need decide your level of participation, register and then enjoy your subscription benefits.

We are always looking for people to help. If you want to join an exciting and dynamic team…reach out!

Do you want to subscribe, but you don’T know at what level? Read More »

General Selling

Where can I get raw milk or get help to sell mine?

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There is definitely a faction of the population trying to get raw milk for their pets and family. There are also many folks trying to provide this to their community and both are struggling to make the connections.

Here are two links that can help you get to the source or get listed as a source.

https://getrawmilk.com

Raw Milk Finder

I would also have you check with your local and state laws to make sure that you are in compliance with them. Each state is different, with more and more changes coming down the pike. Be prepared if you are providing it for folks to just show up, for many phone calls and emails..the movement is in full swing.

Dexters provide a rich and creamy milk preferred by many! Happy milking!

Where can I get raw milk or get help to sell mine? Read More »

Milking & Dairy

We can help you sell your Dexters and farm products

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Are you struggling to sell your Irish Dexters? Their Beef?  Farm made products?  

I think one of the hardest things for the Dexter owner is to sell their products. I have a background in marketing, sales and science, which seems to have helped us find our niche.  The Irish Dexter dairy and beef are a niche products and should be marketed with that in mind.  We happen to be grass fed, grass finished another niche market.  I think if you take a step back and look at your market, you will be able to carve out a niche for your Dexter products.  I use the chef Ramsey card all the time….do you know that he prefers Dexter beef and uses them in his restaurants.

Did you know that Crest Point Farms, also a member of the IDC online stores is a supplier to the restaurant market.  Take a look at his marketing on our website and you will see his marketing of both his Irish Dexter beef and Kune Kune pork.  Using the systems put in place for you at the Irish Dexter Cattlemen ( IDC) website you should be able to create this niche for you and your products in your area.

Take a look the products available from Stumpys Acres and Ashron Acres?  They are selling Dexter beef and handmade farm items.   
Also take a look at Maple Creek Dexters, they have no ads currently running, but a lovely write about their farm. Lucky them, they have nothing at the moment that they are trying to sell. This happens with repeat customers and word of mouth selling from happy customers.

But if an online store is not right for you at this time in your marketing…then look to the IDC Marketplace.  To receive a free ad for the marketplace all you need to do is register first  and then fill out the information as  it  prompts you thru the process.  The end result is a beautiful professional looking ad.  You can then copy and paste that link anywhere like FB, IG or an email.  I have found that by using the ad link I look more professional and now have a wait list for my Nubians, Dexters and my soap business has certainly taken off in a big way, as I am now shipping more and more!  It’s no longer just a local sale.  One important feature for me is…it lets me know when my inventory is low by item.  This is helping me produce what I need for my growing business.

The IDC website is so much more than just a marketplace and free monthly newsletter.  With an entry level membership you have access to practically everything in the cattle industry, specific Dexter articles, and access to all three registries….I no longer need to remember other website addresses.  The IDC website is a one stop shop for everything I need, and provides access to anything Dexter.

We can help you sell your Dexters and farm products Read More »

Selling

Dexter Milk

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Written by Riley Wohlgemuth of Bar Dubya Ranch

Over the last week, I’ve dedicated part of my daily life to training Marieke to milk… We weaned her 10 month old bull calf and separated them so that she could begin to recover some condition. For the previous two months, I have been casually working on her haltering and handling in preparation for this moment…

As always, it takes some adjustment and determination to get into a routine, to be mindful of my actions and responses when training a cow, and just overall persistence despite the odds. Once separated from Connor, Marieke became a little waspy with milking while standing freely, so I quickly decided to start tying her up while I milked for both of our safety.

Milking is not easy. It’s a chore. It requires consistency (after the calf is weaned), determination, patience, and a lot of grace.

But… it’s amazing. To work with a cow and receive raw milk. It is an amazing thing to be able to provide your own milk… to know exactly what goes onto it, where it’s coming from, and get the cow kisses while you’re at it.

The other thing apart from feeding ourselves that brings me so much joy… is the connection to the community, providing the connection to their food that so many are craving. We don’t currently sell our milk as we are still trying to find our own rhythm, a place to purchase, and some other variables which just make that out of reach right now…

A couple of days ago, a neighbor requested to try some of our milk. Her toddler absolutely cannot have cow milk (not even the lactose-free), a sip of it will send her into tummy aches and throwing up within 30 minutes. Her little girl could drink our Dexter milk! Absolutely zero issues. So neat!!

Then, today, we milked Marieke this morning. Getting a full, creamy half gallon jar of delicious raw milk to take home. We decided to stop at a Christmas tree farm on the way home and one of the employees pointed out our lariat rope, which turned into conversation about roping, and then cattle… did we raise any, what do we use them for, etc. We raise our cattle for milk and beef. My husband pulled out the jar of raw milk to show them and they were so fascinated and intrigued! So we offered for them to have a little sip. We have so much at home that it wasn’t too terrible a loss to sacrifice some milk for the sake of curiosity.

They were amazed! At the flavor, the texture, remarking on its creamy sweetness and how the flavor lingered on their tongues. Then there were immediate questions about did we sell, could they buy, etc. The excitement, the chattering. It made me so happy to provide that experience and connection to them!

Farming is difficult, but so rewarding… for ourselves, for the connections we cultivate with friends and strangers, to nature and God’s provision for us… We are feeling extra grateful this season.

God bless and happy holidays!! 🥰❤️

Dexter Milk Read More »

Milking & Dairy

Growing my business with GrownBY

By Eliena Bodtke, Stay’N Put Farm

I have had a small soap business for years.  It has been a very manual order process. So, when someone was needed to test the GrownBy site for the next phase of the Irish Dexter Cattlemen website, I decided it was time for me to have an easier way to order.  It also gave me the added benefits of being able to sell my Irish Dexter cattle and Nubian goats without having to set up my own website.  Everything in one place, with no knowledge of set up or having to maintain my own website.
Well I have to tell you….this has been a most enjoyable experience.  From the ease of using the site, to the help that is available from the GrownBy team at the drop of a hat.  I can edit, add or remove things with little effort.  But the really exciting thing was having metrics to be able to see if the site was working for me.  The first time I checked how many had clicked on my site it said 163…WOW! I started working on my site in May and had yet to check the metrics out.  I shared it on my FB page and on the IDC site once, well maybe twice and boom a week later 193 visits.  The other notable is that my order size increased.   Not by a little, a lot!  We are still working on GrownBY handling the shipping component, but the problem is at my end, not theirs,  everything has to be weighed and then the zip code has to be taken into consideration.  The work around is pick up at farm and handling the shipping afterward…or adding to the price the average shipping…but I’m working on that.
The long and short of it is, not only is the site working for me for selling my soaps and shampoos.  It provides an easy link for my customers to go to and see what I have available …and helps me with driving what needs to be made and stocked. And maybe they will consider some of the adorable bucks we have currently for sale!
I didn’t need to learn another language or program, all I had to do was share it, so people know where to look. 
Another added benefit is, you can see other farms in your area …that you might want to visit or buy from.  It’s farmers!  Yup, farmers, you are working with other farmers.  So if you have a soap business like me, or just a few animals to sell, or a CSA, you really should check it out.
I hope you have the same experience as I have had….now off to make another soap and build that inventory.

Check out my new online e-commerce store https://grownby.app/farms/stay-n-put-farm/shop

Growing my business with GrownBY Read More »

Selling

Do you need lots of acres to raise beef cattle? By Shelley Hatfield- WP Farm


 Do you need lots of acres to raise beef cattle?  The answer is absolutely not! But you will need to be a little more prepared than farms who have several acres.  You will need to have sturdier fences for one thing.  Farms with several hundred acres have room for the cows to roam so they aren’t as likely to get out.  I’m not saying they don’t ever get out on large farms but it is not as often.  Smaller farms, the cows don’t have the room to roam.  You need to make sure that your outer perimeter fencing is strong and tight.  That can be barbed wire, woven wire, or the combination of both.  This will keep you and your neighbors in good standing….lol
 Land is the second  thing that I want to talk about. With Dexters it doesn’t take as much as with “full sized” cows.  It is 1.5-2 acres per TWO cow/calf pair of Dexters.  But that doesn’t mean that you can stick them on any ole grass and they will grow well.  You have to maintain your pastures.  That is what I’m in the process of doing myself.  I’m working to get my pastures into regenerative grazing.  Which will help with how well my pastures stay.  
 Thirdly, you will need hay, which is something that all cattle farmers need usually.  Unless you are in some states that you can grow it year round.  But you need to make sure that you have good healthy hay.  That is important for the health of your cows.  You don’t want them to get sick.  
 One last thing, keeping your animal healthy is an overall, big or little farm, thing you need to do.  I think as a small farm it is easier to keep a watch on things than a big farm.  You have a more intimate relationship with your Dexters when you don’t have 100s to keep an eye on.  
 I am a small farm with not alot of acres, that is why I chose the Dexters at first. But as time as went on, they are so much more that good for small farms.  But that is for another time.  
 So in conclusion, you don’t need acres and acres of land to raise beef cattle.  You just need to make sure what you have is the best that it can be. 

https://www.motherearthnews.com/homesteading-and-livestock/livestock/raising-cattle/how-i-raised-a-years-worth-of-grass-fed-beef-for-practically-nothing-zbcz2201

The Beginning Farmer’s Guide To Raising Backyard Beef
Raising cattle on your own place
Raising Grass-Fed Beef (Pros & Cons)

https://www.motherearthnews.com/homesteading-and-livestock/livestock/raising-cattle/how-i-raised-a-years-worth-of-grass-fed-beef-for-practically-nothing-zbcz2201

Do you need lots of acres to raise beef cattle? By Shelley Hatfield- WP Farm Read More »

Beef
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