selling

Information for farmers and ranchers on how to sell their products

PRICE OF GOLD AND THE PRICE OF CATTLE

Here is a good video that gives you some food for thought. Interesting history on the price relationship. Are we valuing our Dexters herds like history has valued the cattle market?

Another thing to think about is we produce a dual purpose animal. There’s value in both the milk and the meat!! This video is really speaking only to the meet when you add the milk and it’s value you get a whole different perspective.

PRICE OF GOLD AND THE PRICE OF CATTLE Read More »

Selling

DEXTER CATTLE – JOY, LAUGHTER, AND HEARTBREAK – PART III

Buy the cattle.  How often in life do you just do something that you later think, what the heck did I do?  Roll the dice and see what comes up.  That wasn’t me.  I thought it over.  I had a plan.  When you have a plan, it always works.  At least I try to convince myself of that.

I had the land.  40 acres of woods and pasture.  My dream come true.  A small turnout attached to the horse stables within spitting distance of a 3 acre pasture.  The turnout has 4 rail iron fencing and the pasture has 3 strands of electric wire.  The perfect place, in my mind, for my new Dexter cattle.  

I had read, multiple times, that Dexter cattle are easy on the land.  Smaller, lighter, and easy grazers.  A cow per acre, I should be golden.  Start small and grow.  

Electric fencing, for me, was a nonstarter.  I get it.  The cattle respect it when trained.  It is cheaper than other alternatives and easy to install.  One small problem.  I don’t like getting shocked.  If I don’t like it, my cattle sure as heck won’t.  

As a teenager, my cousin, Kevin, and I were raccoon hunting in my Pappy’s woods.  Let me amend that.  We were chasing our coon dogs through the woods who were chasing deer.  The raccoons were very safe.  

Kevin announced that he had to take a potty break.  It was dark and I pointed my head lamp on anything but Kevin.  I heard him yell and fall backwards directly into several thorn bushes.  Not knowing what to think I shined my light on him seeing laying down with his pants at his ankles.  Kevin was yelling, “I got shocked! I got shocked!”  

He peed on an electric fence.  Lesson learned.  I don’t like electric fences.

But it was November.  I won’t put the Dexters on the pasture until the spring anyway.  I can buy the cattle and keep in my turnout.  I can use the stables in the winter to keep them warm.  I can remove the electric fence in the spring and install a new fence.  It can’t be much more expensive.  That should work.  Plan was taking shape.  Buy the cattle.

As soon I called, I knew.  I found a website of a seller that was relatively close to where I lived.  Looked genuinely wholesome, and in this day and age, you never know.  I gave them a call.  I didn’t know it then, but I say it proudly now, that is when I first spoke to very nice people who I will later call my mentors. If you are new, find one.  There are people out there who share the same thoughts, and have experienced it before, who are willing to engage and assist.  Take calls from you while you are on your cell phone standing in the pasture, staring at a cow saying what the heck just happened and what do I do now.  

I, my wife, and Bear, my beloved dog, were invited to their farm.  In fairness to my dog, I don’t know who is more attached, the dog or me.  Both of us have a lot of sticky velcro on us.  I am happy with either description.  

It helps seeing the farm and the environment that the cattle are being raised in.  I had decided that the cattle I wanted were cattle that were well taken care of, loved, not horned, and docile.  All of those, of course, are a personal preference.  After leaving, my wife told me that we just bought some cattle, though the check had not been written.  She was correct.  

My mentors delivered Bitsie, Willow, Jubilee (in calf), and Liberty just a few days later.  Our Yellowstone was in the cattle business.

A little bit about the author.  I own and operate a small farm called “Our Yellowstone LLC” in Illinois.  I couldn’t do it alone, but will keep my wife’s name out of it to protect her innocence.

DEXTER CATTLE – JOY, LAUGHTER, AND HEARTBREAK – PART III Read More »

Selling

Sustainability Podcast – The Irish Dexter

Sustainability Podcast - The Irish Dexter History

A Deep Dive Podcast, brought to you by Irish Dexter Cattlemen, on topics of interest to all farmers and ranchers. Subscribe to the free, monthly Irish Dexter Cattlemen Tips & Tricks Guide to get early access.

Brought to You by These Breeders, Affiliates, & Sponsors

Crest Point Farms Online

Since 2024
5 ads

Stay’N Put Farm Online

Since 2024
5 ads

Ashrons Acres

Since 2024
5 ads

Stumpys Acres

Since 2024
0 ads

Maple Creek Dexters

Since 2024
0 ads

Pipe Dreams Farm Butchery

Since 2025
2 ads

Hayburner Acres

Since 2025
1 ad

Grandma's Dexter Farm

Since 2025
0 ads

DeVine Farms

Since 2025
0 ads

Bryn Mawr

Since 2026
0 ads

Sustainability Podcast – The Irish Dexter Read More »

Podcasts

Ask the butcher!

The Wranglers at Irish Dexter Cattlemen are pleased to announce that we have a butcher on our team now! The folks at PipeDreams Butchery, located near Memphis TN, will be writing articles, doing videos and more. They are familiar with Dexters, as they used own them, milk them and breed them.

They are active on our Facebook group, so if you have a question about processing and post it…don’t be surprised if they answer you. If you have things that you would covered from a butchers perspective, please let us know and we will try to get it covered for you. All contributions, will first appear in the free monthly newsletter and then be archived in the membership Gazzette.

We personally use them for all our processing and are very happy with our cuts, the feedback on our animals and extra services including sausages, ancestral beef, smoking and curing. Very excited to have them participating in our beef community!

Ask the butcher! Read More »

Beef

Selling directly to consumers: How to find customers and market your beef

In my last blog, I discussed how to find a plant to process your beef. In this edition, we’ll look at using social media to find customers and setting up a website.

Of course, word-of-mouth advertising is the cheapest way to advertise, but you may live in a small town or have already exhausted your possibilities through your existing network. One rancher friend of mine noted recently, “Many of my neighbors are also trying to sell directly to consumers and my small town is saturated with supply. What I need is more prospects.” 

https://www.beefmagazine.com/cattle-market-outlook/selling-directly-to-consumers-how-to-find-customers-and-market-your-beef

Selling directly to consumers: How to find customers and market your beef Read More »

Selling

USING FACEBOOK TO GENERATE FARM AND RANCH LEADS

Generate More B2B Leads and Get Better Results from Facebook

  • What is the best way to generate farm and ranch leads on Facebook?
  • Can we mix our online and offline campaigns to maximize results?

In less than an hour, we’ll show you how we’ve used Facebook to enhance existing marketing campaigns and uncover new opportunities. Whether you’re deep inside of a marketing team or the leader of a small team of salespeople, this webinar will help you understand how to match Facebook‘s advertising platform to your sales cycle to generate more leads and get better results from your ad spend.

USING FACEBOOK TO GENERATE FARM AND RANCH LEADS Read More »

Selling

Eat Your Way Through a Cow, Episode 1

Here is a really good podcast about what you and your customers should expect when getting a cow processed . It can be intimidating to buy beef in bulk for the first time. Share with your customers to help them fully utilize a whole or half cow, which is a big (and worthwhile) investment.

Please keep in mind that these numbers are for a standard breed cow. The numbers for the Dexter will be less, but the return will be a higher ratio. Dexter ratios are closer to 60-65% with less inputs, easier on pastures and a whole lot of personality!

Eat Your Way Through a Cow, Episode 1 Read More »

Beef

The Irish Dexter Cattlemen Marketplace..have you tried a free ad?

Did you know that we have given everyone a free ad to try out the Irish Dexter Cattlemen Marketplace? That’s right! Give it a try!

I have found it a great place to produce a professional looking ad that can be shared anywhere.

Recently, we have tweaked some of the features to make it easier to use. The pictures are automatically resized to work with the system. No pre approval process. We can tweak it later if we need to. And also a team behind you that can help you make it what you want it to be.

Here are some recently posted ads. Check them out!

The Irish Dexter Cattlemen Marketplace..have you tried a free ad? Read More »

General

Announcing The Documents Vault

Irish Dexter Cattlemen is about farmers & Ranchers. A critical design feature of the website was to connect farmers & ranchers with each other using the latest technology. For example, whenever you list an item for sale in the MarketPlace, you instantly become connected to the buyers interested in your item. Buyers can directly message you and ask questions about the cow you have just listed. As the seller, you begin to collect the names and email addresses of all your potential buyers. This is one way farmers & ranchers become connected to each other..

Announcing the Documents Vault, a new way farmers & ranchers can share information with other farmers & ranchers, plus a unique way to dramatically simplify the sale and transfer of your Irish Dexter. In fact, you can use the Documents Vault to sell and transfer any item you have on the farm. The key feature is how it can share.

How Do I Access It?

Casual users browsing the Irish Dexter Cattlemen website, users who have registered for free on the website, and members who have registered and then have become members, all have access to the Documents Vault in increasingly feature rich ways depending on their chosen level.

To access the Documents Vault, mouse over Dashboards on the main menubar, then select My Documents Vault. If you are a casual user, this will open the Public Documents Vault containing folders and documents relevant for public viewing. If you are a registered user, this will open your Private Documents Vault where you can create you own personal folders where you can upload files and documents plus you will have acess to folders and files shared with you by other farmers & ranchers. If you are a member, you will have access to the same files and folders as do registered users plus you gain access to significantly more valuable documents that enhance your farming operation.

What is it? How can I use it?

The Documents Vault is no different than an ordinary file system except in one important way. It provides you with file and documents sharing. To begin, use the New button to create folders or upload files. In this example, a new folder was created and labeled Irish Dexters which you can see on the left under Dashboard. Clicking on this folder allowed for it to be opened and four more folders were created as you see above. Click on the Cows folder and here you can create a separate folder for each of your cows. Click on a specific cow’s folder and you can begin uploading the documents for that cow. What kind of documents? The system accepts Word documents Excel spreadsheets, PowerPoint presentations, text files, pdf documents, images, and photos. This means you can upload a photo of your brucellosis certificate provided to you by your vet. Upload your cow’s registration certificate provided to you by your registrar. Upload the genetic tests provided by your genetics testing lab. Upload your cow’s photos. Collect all the documents as they occur. Use your smartphone to capture your documents. What’s the benefit? When time comes to sell your cow, or heifer, or bull, one simple click of the Share button transfers all your cow’s information to your new buyer. This is how you build value for your farm and your buyer will instantly see that your farm is where they want to buy more cows.

How do I share?

Click on the folder then click on the Share button. It’s as easy as that. In the Share window (shown above) you can enter the buyer’s email address (they must complete a free registration on the website first) and then choose how you want to share your folder. Your choices are View Only, View and Upload, or Full Access. Any folder or for that matter, any single document can be shared. Sharing does not remove the folder or document. You continue to have full access to it, just as before. This new tools makes it even easier to sell and transfer your Irish Dexters and you have a direct record of who bought your cow. They buyer has a direct record of where they bought each animal. They are sure to buy more from you again.

Summary

Your fundamental, underlying goal in the operation of your farm is to build value. The Documents Vault does just that. It keeps you organized and it demonstrates to your buyers a significantly higher degree of trust. They are assured that they get everything they bought. This means that your buyers will be contacting you first for all their future purchases. The example here was for your Irish Dexters, but anything on your farm can be documented and shared in the same way. Also, you can add new information on how you farm and capture information you think is valuable and easily share it with everyone at Irish Dexter Cattlemen by selecting All Users in the Share window. The Documents Vault is how Irish Dexter Cattlemen connects farmers & ranchers.

Announcing The Documents Vault Read More »

General

We can help you sell your Dexters and farm products

Are you struggling to sell your Irish Dexters? Their Beef?  Farm made products?  

I think one of the hardest things for the Dexter owner is to sell their products. I have a background in marketing, sales and science, which seems to have helped us find our niche.  The Irish Dexter dairy and beef are a niche products and should be marketed with that in mind.  We happen to be grass fed, grass finished another niche market.  I think if you take a step back and look at your market, you will be able to carve out a niche for your Dexter products.  I use the chef Ramsey card all the time….do you know that he prefers Dexter beef and uses them in his restaurants.

Did you know that Crest Point Farms, also a member of the IDC online stores is a supplier to the restaurant market.  Take a look at his marketing on our website and you will see his marketing of both his Irish Dexter beef and Kune Kune pork.  Using the systems put in place for you at the Irish Dexter Cattlemen ( IDC) website you should be able to create this niche for you and your products in your area.

Take a look the products available from Stumpys Acres and Ashron Acres?  They are selling Dexter beef and handmade farm items.   
Also take a look at Maple Creek Dexters, they have no ads currently running, but a lovely write about their farm. Lucky them, they have nothing at the moment that they are trying to sell. This happens with repeat customers and word of mouth selling from happy customers.

But if an online store is not right for you at this time in your marketing…then look to the IDC Marketplace.  To receive a free ad for the marketplace all you need to do is register first  and then fill out the information as  it  prompts you thru the process.  The end result is a beautiful professional looking ad.  You can then copy and paste that link anywhere like FB, IG or an email.  I have found that by using the ad link I look more professional and now have a wait list for my Nubians, Dexters and my soap business has certainly taken off in a big way, as I am now shipping more and more!  It’s no longer just a local sale.  One important feature for me is…it lets me know when my inventory is low by item.  This is helping me produce what I need for my growing business.

The IDC website is so much more than just a marketplace and free monthly newsletter.  With an entry level membership you have access to practically everything in the cattle industry, specific Dexter articles, and access to all three registries….I no longer need to remember other website addresses.  The IDC website is a one stop shop for everything I need, and provides access to anything Dexter.

We can help you sell your Dexters and farm products Read More »

Selling

Must have documents for NEW buyers

Listed below are some things that buyers, especially those new to the breed need to know when purchasing their first registered Dexters. Once you’ve agreed to a purchase, buyers need to be aware of the documentation they should be receiving from the sellers of the cattle. Many new buyers run into a lot of issues, because they don’t know what documents they may need & therefore they don’t know what to ask for. Sellers of registered Dexters should be providing the proper documentation for the buyers of their animals. The buyer will want to be able to register offspring from the cattle they purchase and will need copies of the sire and dam’s genetic testing and case numbers to be able to parent verify the offspring. The following tips are needed, once you have decided on an animal to purchase.

  1. Assuming the buyer is purchasing registered Dexters, they should ask where the Dexter is registered & what is their registration number so that they can look the animal up on the appropriate pedigree page.
  2. If buying an ADCA registered animal, the first owner of the Dexter at birth is the ONLY person who can test and register the animal. Don’t buy an animal that has not been tested & registered by the seller, if you are wanting a registered Dexter. You will not be able to do it yourself.
  3. Seeing and getting a copy of genetic testing is very important for buyers to be able to test and register future calves. Ask to see the animals test results and get a copy of them or at the very least get the case number on the form. You will need this information in the future to test your calves, before registering. We always give copies of the testing on animals we sell.
  4. A PDCA and Legacy animal may be able to be registered with the ADCA, if ADCA requirements are met.
  5. If you want your purchased cattle tested for certain diseases such as Brucellosis, TB, etc. ask if it has been done. If not, ask if the seller is willing to do that and who will cover that expense. This testing is if you ware wanting it for your personal use. It is not required to register.
  6. If the Dexter is being transported across state lines, it likely will need a health certificate from a veterinarian. Different states have different requirements, and your vet should know that info or be able to get it.
  7. If purchasing a bred heifer or cow, do you want to ask for a positive pregnancy test?
  8. If purchasing a young bull, not yet of breeding age the vet will likely list him as a virgin bull on the health certificate. If purchasing a mature bull, a trich test will need to be done.
  9. What form of ID does the animal have? 840tag, tattoo, metal ear clip or Brucellosis tag?
  10. If you live in or are purchasing from a state with brand inspections, ask about those.

When picking up your Dexter, you should leave with these documents from the seller:

Sales Contract – showing purchase price paid, ID of animal or registration number, any pertinent testing, any vaccines, worming or treatments given.

Copies of the animals genetic testing from Texas A&M or UC Davis. This is VERY IMPORTANT. All future calves will need to be parent verified before registration. At the very least, write down the case numbers, if you can’t get copies. You will need to know which lab, the sire and dam of your animal are tested at and if possible, get their case numbers. This is where many run into trouble. They can’t find the parents’ case numbers.

Vet Health Certification for travel, if required with animals ID info.

A pregnancy test, if requested.

A trich test, if purchasing a mature bull.

Brand inspection, if applicable.

Last but not least, please try and keep up with the testing of your calves each year. It will be much easier on you.

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Must have documents for NEW buyers Read More »

Selling

Need Help Pricing Your Dairy Products? By Sunstone Orchard & Rabbitry.

Knowing the value of your milk, can help you value the products you make from your milk. Here is one person’s breakdown.

There is a wide range of raw milk dairy prices across the board, but how do you know your prices make sense based off a gallon of milk?

Here is a simple breakdown on price setting costs!

Starting point:
Milk value $15/gallon = $7.50/half gallon = $3.75/quart = ~$0.94/cup.
This is your base price to compare against, you can enter any value and adjust accordingly.

Pricing based on your $15/gal milk:
• Butter: $20–$25/lb
• Buttermilk: $5–$6/qt
• Cream: $12–$15/pint
• Yogurt: $5–$6/qt
• Fresh Cheese: $15–$20/lb
• Aged Cheese: $50–$80/lb

  1. Butter
    • 1 gallon of milk = ~2 cups cream.
    • 2 cups cream → ~¾ lb butter + 1 cup buttermilk.
    • That means ~1 lb butter takes about 2.5–3 gallons of milk.
    • If 1 gallon milk = $15, then just the milk input for 1 lb butter = $37–$45.
    🧀Suggested price: $20–$25 per pound (raw, small-batch butter often runs $20–$30/lb at farmstands).
  2. Buttermilk
    • Byproduct of butter.
    • Costs are “covered” by the butter pricing, so you can sell it lower.
    🧀Suggested price: $5–$6 per quart.
  3. Cream
    • A gallon of milk gives ~1 pint of cream, varies with breed/feed/individual cow.
    • That pint of cream “costs” the $15 you could have gotten for selling the whole gallon.
    🧀Suggested price: $12–$15 per pint raw cream is a premium item and can be scarce.
  4. Yogurt
    • 1 gallon milk makes ~1 gallon yogurt.
    • Plus starter and incubation, but not much shrinkage.
    🧀Suggested price: $15–$18 per gallon, or $5–$6 per quart, slightly higher than milk since it’s value-added.
  5. Cheeses
    • Yields vary a lot:
    • Fresh cheeses, chevre, queso fresco, paneer: ~1 lb cheese per gallon milk.
    • Aged/harder cheeses: ~1 lb cheese per 10 gallons milk.
    🧀Suggested pricing:
    • Fresh cheese: $15–$20/lb.
    • Aged cheese: $50–$80/lb since the yield is tiny and aging takes space/labor.

As always, know your state regulations for dairy.
Know your farmer.
Shop local.
Barter when you can!

Need Help Pricing Your Dairy Products? By Sunstone Orchard & Rabbitry. Read More »

Milking & Dairy

Simple Strategies to Increase Direct-to-Consumer Meat Sales

Selling meat directly to consumers is a popular method of adding value to established ranches. For some ranchers, selling directly to consumers is even the primary method of sale. Regardless of how it fits into the operation, there are some key marketing strategies that will take sales to the next level when applied correctly.

Simple Strategies to Increase Direct-to-Consumer Meat Sales Read More »

PipeDreams Selling

The Ultimate Guide to Social Media for Farmers

Should I use social media for my farm?

Yes! Social media has become an integral part of digital marketing for many businesses.

For farmers, social media can be a dynamic platform to engage with customers, highlight fresh produce for sale, and market meat online.

Social media marketing for farmers is no longer optional, but an essential way to reach your customers, gain valuable insights, and increase sales to your online farm store. 

The Ultimate Guide to Social Media for Farmers Read More »

Selling

How Can my Ranch or Homestead Pay For Itself

The best advice I can give to those who are starting out….GO SLOW! You can still go slow and work toward your homestead, farm or ranch paying for itself. This podcast from Homesteaders of America gives some good solid advice…including paying yourself and your family for its efforts. These principles can be applied to any of your produced products.

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How Can my Ranch or Homestead Pay For Itself Read More »

Homesteading PipeDreams

How to Get Your Product Into Grocery Stores

Grocery stores are a great way to put your business into overdrive, giving customers new options in ever-fashionable packaging. Whether you are looking to sell at local convenience stores or big-box wholesale grocers, it presents the perfect opportunity for your product.

Interested in learning more about how to get your product into grocery stores? In this ultimate guide, Mako PKG takes you through the whole process from start to finish.

How to Get Your Product Into Grocery Stores Read More »

Selling
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