Selling meat directly to consumers is a popular method of adding value to established ranches. For some ranchers, selling directly to consumers is even the primary method of sale. Regardless of how it fits into the operation, there are some key marketing strategies that will take sales to the next level when applied correctly.
Simple Strategies to Increase Direct-to-Consumer Meat Sales Read More »
Selling
Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message, and attract widespread attention on social media. Nonetheless, millions of advertising images are on the internet and social media—but only the best images will stand out.
How To Take Great Photos For Your Online Ads Read More »
Selling
Cattle Marketing Podcast – Reach Your Target Market and Boost Profits Read More »
Podcasts
IrishDexterCattlemen.com is a tremendous platform for crafting your compelling brand story, allowing you to connect directly with your buyers at a deeper level. It gives you the ability to differentiate yourself from competitors. Like many online platforms, you can advertise yourself, your farm, your products and achieve real results. Unlike any other platform, Irish Dexter Cattlemen turbocharges your brand story in a Tips & Tricks Guide published monthly that is sent directly to hundreds of the very people most interested in you, what you have to say, and what products you produce. This is how you build a sustainable farm. Want to learn more about farm marketing techniques?
Increase Your Profits, Enhance Your Brand, Improve Your Market Access Read More »
Selling
When marketing niche products, customers
expect the marketer to cater to their needs and be
responsive to their desires. This means producing
products with unique characteristics and using those
characteristics as a basis for marketing. Under this
form of “product” marketing, the goal is to create a
product that is different from other items on the
market.
Niche Marketing of Cattle/Beef Read More »
Selling
Direct beef purchases from the farm continue to be an emerging trend as consumers want to know both the story and faces behind the products they are purchasing, according to an expert.
Beef with a story to it: Niche market for ranch-raised beef on the rise Read More »
Selling
To maximize profits, it is crucial that cattle producers have a marketing plan in advance. Many different avenues are available for producers to market cattle, and all have varying regulations and requirements. Although we will be providing beef examples throughout this fact sheet, many of the same rules for meat processing and sales apply to other amenable livestock species.
Cattle Marketing Plans: Traditional vs. Direct to Consumer Read More »
Selling
Small-scale livestock producers who direct market their animals or their products have more control over variable market prices and can increase their profit potential.
Advantages of Marketing Your Beef Directly Read More »
Selling
As a farmer, you’re a growth expert. You can turn seeds into delicious produce, coax a bountiful harvest from even the poorest of soil, and take livestock from scrawny to hefty.
But for financial success, you also need to become an expert in growing your customer base.
Grassroots Marketing for Farms: 5 Ways To Reach Customers Read More »
Selling
Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and strategies to attract more customers, gain market share, boost brand awareness and create new revenue options. Through these techniques, small businesses can market themselves to existing and potential customers, investors and even other businesses. A marketing campaign’s success is determined by its budget, creativity and strategy for connecting with its target audience.
Here are some small business marketing campaigns to inspire your efforts, along with the do’s and don’ts of creating a successful marketing campaign.
Learn by Example: 7 Successful Small Business Marketing Campaigns Read More »
Selling
Many social media platforms, including Facebook and Instagram, have livestreaming functionality. But livestreaming isn’t just for celebrities and influencers; businesses are increasingly using livestreaming on social media as a marketing tool.
Businesses can use livestreaming as a form of social media marketing to connect with customers, generate more followers, demonstrate products and services, and educate and entertain viewers while moving them closer to a sale. We’ll explore what livestreaming is, how it can benefit a brand and how to get started.
Get Camera Ready: Livestreaming Is the Future of Social Media Read More »
Selling
We gathered the video marketing statistics below by surveying 205 unique respondents in late 2024. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, to make sure that respondents were only asked questions relevant to them.
Video Marketing Statistics 2025 Read More »
Selling
Building a customer base, rather than selling at the sale barn is essential to our Dexter businesses. In this podcast, they discuss how to build your business and attract your customers .
Do you struggle with sales…listen up! Read More »
Selling
I wanted to share the great experiences I am having using the Irish Dexter Cattlemen (IDC) to sell Dexter semen, Nubian goats, soaps and shampoos…I don’t have any Dexter stock available, or I would be using the site for them too.
I love using the site to write my ad once. Load pictures once. And then just copy and paste the link to what ever social media or other site I choose to use as a form of advertising what I currently have available. The link sends them to the IDC marketplace, they see all the items I have for sale. While they maybe responding to one thing…they see all our homestead has available.
They can choose to respond to me thru the site or my other contact forms. The nice part about them contacting me thru the site is….it filters our scammers and lets me talk with the buyer.
Here are a few examples of things that have been selling well for me.
Also note…WE HAVE A COUPON FOR 50% off for new members. So if you haven’t joined yet, we would like to encourage you to. All levels of membership, allow you access to the gem of gem stones…our gazette. Loaded with articles, podcasts and videos that have been reviewed by long term Dexter breeders, ranches and homesteaders. Join the community and see what we have to offer….you won’t be sorry!
The internet has become an invaluable tool to ranchers, farmers and homesteaders looking to buy or sell livestock. But, scammers have infiltrated the industry making online sales and/or purchases more difficult to navigate. Here are some great tips to avoid getting scammed. And, as a bonus they can help you develop great contacts and relationships with the people you are buying or selling to.
This lesson is a game changer. It is probably the most important lesson you will ever learn about how to market your farm, yourself, and your products. WARNING! Watching this will change everything you thought on how to market your farm.
Start with why — how great FARMERS inspire action Read More »
Selling
