Tag: niche
-
Niche Marketing of Cattle/Beef
When marketing niche products, customersexpect the marketer to cater to their needs and beresponsive to their desires. This means producingproducts with unique characteristics and using thosecharacteristics as a basis for marketing. Under thisform of “product” marketing, the goal is to create aproduct that is different from other items on themarket.
-
Beef with a story to it: Niche market for ranch-raised beef on the rise
Direct beef purchases from the farm continue to be an emerging trend as consumers want to know both the story and faces behind the products they are purchasing, according to an expert.