Category: Selling
-
Sell a Good Reputation
What keeps customers coming back time and time again to purchase from you? In the article below we find out what it takes to build and maintain a good reputation selling cattle. What are some key characteristics you look for in a cattle breeder/seller? What makes them reputable or not?
-
HAVE YOU TRIED THE IRISH DEXTER CATTLEMEN MARKETPLACE…MAYBE YOU SHOULD
WEBSITE WEDNESDAY This We are happy to report that there are lot of blue SOLD banners on the listings in the marketplace. Check them out and notice the first screen shot where you can post your first ad for free. Feedback from seller and buyers has been great. Write the ad once and then share…
-
PRICE OF GOLD AND THE PRICE OF CATTLE
Here is a good video that gives you some food for thought. Interesting history on the price relationship. Are we valuing our Dexters herds like history has valued the cattle market? Another thing to think about is we produce a dual purpose animal. There’s value in both the milk and the meat!! This video is…
-
DEXTER CATTLE – JOY, LAUGHTER, AND HEARTBREAK – PART III
Buy the cattle. How often in life do you just do something that you later think, what the heck did I do? Roll the dice and see what comes up. That wasn’t me. I thought it over. I had a plan. When you have a plan, it always works. At least I try to convince…
-
The Art of Farm Branding
How to Create a Unique Identity for Your Small Farm. A strong brand can set your farm apart from your competition, attract loyal customers, and foster opportunities for growth. Here’s why branding is important for small farms and tips on creating a memorable brand,
-
Selling directly to consumers: How to find customers and market your beef
In my last blog, I discussed how to find a plant to process your beef. In this edition, we’ll look at using social media to find customers and setting up a website. Of course, word-of-mouth advertising is the cheapest way to advertise, but you may live in a small town or have already exhausted your possibilities through…
-
USING FACEBOOK TO GENERATE FARM AND RANCH LEADS
Generate More B2B Leads and Get Better Results from Facebook In less than an hour, we’ll show you how we’ve used Facebook to enhance existing marketing campaigns and uncover new opportunities. Whether you’re deep inside of a marketing team or the leader of a small team of salespeople, this webinar will help you understand how…
-
DEXTER CATTLE – JOY, LAUGHTER, AND HEARTBREAK PART II
COVID. It sucked. No matter what aisle of the plane that you sit in, even if you just want to stand in the middle, it sucked. There was tragedy, heart ache and despair. Some are still recovering. Some never will. All that said, it was eye opening for me. An introvert by nature (though very…
-
We can help you sell your Dexters and farm products
Are you struggling to sell your Irish Dexters? Their Beef? Farm made products? I think one of the hardest things for the Dexter owner is to sell their products. I have a background in marketing, sales and science, which seems to have helped us find our niche. The Irish Dexter dairy and beef are…
-
-
Create a Business Name Instantly
A full suite of branding tools to help you build your entire brand. https://www.brandcrowd.com/business-name-generator?code=25OFFSEM&utm_adgroup=&utm_keyword=business+name+generator&utm_network=o&msclkid=98b4cc8c373c14a72dcaabc62f7650fb&utm_source=bing&utm_medium=cpc&utm_campaign=USA:+Generic:+Business_Name_Generator&utm_term=business+name+generator&utm_content=Business+name+generator
-
Boost Your Livestock Show Success: Top Social Media Strategies!
1. Share Your Journey Document Daily Life on the FarmGive your audience a behind-the-scenes look at daily operations. Share posts about feeding routines, grooming sessions, and training exercises. Use Instagram Stories or TikTok for quick updates that show your animals’ personalities and the care you provide.
-
Must have documents for NEW buyers
Listed below are some things that buyers, especially those new to the breed need to know when purchasing their first registered Dexters. Once you’ve agreed to a purchase, buyers need to be aware of the documentation they should be receiving from the sellers of the cattle. Many new buyers run into a lot of issues,…
-
-
Social Media
https://www.producer.com/farmliving/ramp-up-your-social-media-game/?utm_source=Glacier+FarmMedia+LP&utm_campaign=56770ea7f6-EMAIL_CAMPAIGN_2024_12_01_02_54&utm_medium=email&utm_term=0_be8da64209-56770ea7f6-91362076&mc_cid=56770ea7f6
-
Half a beef, What cuts to request
Learn how to have 1/2 a cow butchered for your family to get the right cuts https://www.grit.com/food/order-a-side-of-beef-zm0z20jazbut
-
Simple Strategies to Increase Direct-to-Consumer Meat Sales
Selling meat directly to consumers is a popular method of adding value to established ranches. For some ranchers, selling directly to consumers is even the primary method of sale. Regardless of how it fits into the operation, there are some key marketing strategies that will take sales to the next level when applied correctly.
-
The Ultimate Guide to Social Media for Farmers
Should I use social media for my farm? Yes! Social media has become an integral part of digital marketing for many businesses. For farmers, social media can be a dynamic platform to engage with customers, highlight fresh produce for sale, and market meat online. Social media marketing for farmers is no longer optional, but an essential way…
-
How to Get Your Product Into Grocery Stores
Grocery stores are a great way to put your business into overdrive, giving customers new options in ever-fashionable packaging. Whether you are looking to sell at local convenience stores or big-box wholesale grocers, it presents the perfect opportunity for your product. Interested in learning more about how to get your product into grocery stores? In…
-
Farm Sales…A Way I Find works
I think one of the hardest things for farmers, ranchers and homesteaders is when they need to sell something off the farm. That journey should start well before you need to sell something. Let’s look at the model I use for selling of Dexter beef. I share all of the information about our wonderful breed I…
-
The Ultimate Guide to Delivering an Effective Sales Pitch
A sales pitch can make or break a deal, which is why yours must be as effective as possible. In this blog, we’ll show you how to craft irresistible sales pitches that leave jaws dropping, wallets opening, and deals sealed with a smile 🙂
-
How To Take Great Photos For Your Online Ads
When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message, and attract widespread attention on social media. Nonetheless, millions of advertising images are on the internet and social media—but only…
-
Perceived value ….true for dexter milk, beef and breeding stock
A CONVERSATION ABOUT PERCEIVED VALUE: A customer asked me how much it would cost for a gallon of raw milk . I gave them a price of $15/gallon. The customer responded: That’s seems really high. I asked: What do you think is a reasonable price for this? The customer answered: $4 maximum I responded: Ok,…
-
5 Steps to Successful Direct-to-Consumer Meat Sales
While direct-to-consumer meat sales can offer greater profits, people often underestimate the time it takes to become established. “How quickly you build your business depends on using your time, investment, and resources wisely,” said Katie Olthoff, co-founder of ChopLocal, an online farmers market that offers products from 45 farmers and butcher shops.
-
How to Successfully Sell Wholesale Produce
A USDA report published in 2021 says that sales of local edible farm products grew 35% from 2015 to 2017. This growth is thanks to increased sales through retailers, institutions, and wholesalers. Wholesale or business-to-business (B2B) selling is when a business (farm in this case) sells their products to another wholesale buyer or business (e.g., restaurant, grocery store,…
-
Increase Your Profits, Enhance Your Brand, Improve Your Market Access
IrishDexterCattlemen.com is a tremendous platform for crafting your compelling brand story, allowing you to connect directly with your buyers at a deeper level. It gives you the ability to differentiate yourself from competitors. Like many online platforms, you can advertise yourself, your farm, your products and achieve real results. Unlike any other platform, Irish Dexter…
-
Niche Marketing of Cattle/Beef
When marketing niche products, customersexpect the marketer to cater to their needs and beresponsive to their desires. This means producingproducts with unique characteristics and using thosecharacteristics as a basis for marketing. Under thisform of “product” marketing, the goal is to create aproduct that is different from other items on themarket.
-
Beef with a story to it: Niche market for ranch-raised beef on the rise
Direct beef purchases from the farm continue to be an emerging trend as consumers want to know both the story and faces behind the products they are purchasing, according to an expert.
-
Cattle Marketing Plans: Traditional vs. Direct to Consumer
To maximize profits, it is crucial that cattle producers have a marketing plan in advance. Many different avenues are available for producers to market cattle, and all have varying regulations and requirements. Although we will be providing beef examples throughout this fact sheet, many of the same rules for meat processing and sales apply to…