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February 2025

Selling directly to consumers: How to find customers and market your beef

In my last blog, I discussed how to find a plant to process your beef. In this edition, we’ll look at using social media to find customers and setting up a website.

Of course, word-of-mouth advertising is the cheapest way to advertise, but you may live in a small town or have already exhausted your possibilities through your existing network. One rancher friend of mine noted recently, “Many of my neighbors are also trying to sell directly to consumers and my small town is saturated with supply. What I need is more prospects.” 

https://www.beefmagazine.com/cattle-market-outlook/selling-directly-to-consumers-how-to-find-customers-and-market-your-beef

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Selling

USING FACEBOOK TO GENERATE FARM AND RANCH LEADS

Generate More B2B Leads and Get Better Results from Facebook

  • What is the best way to generate farm and ranch leads on Facebook?
  • Can we mix our online and offline campaigns to maximize results?

In less than an hour, we’ll show you how we’ve used Facebook to enhance existing marketing campaigns and uncover new opportunities. Whether you’re deep inside of a marketing team or the leader of a small team of salespeople, this webinar will help you understand how to match Facebook‘s advertising platform to your sales cycle to generate more leads and get better results from your ad spend.

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Selling

Ask the butcher!

The Wranglers at Irish Dexter Cattlemen are pleased to announce that we have a butcher on our team now! The folks at PipeDreams Butchery, located near Memphis TN, will be writing articles, doing videos and more. They are familiar with Dexters, as they used own them, milk them and breed them.

They are active on our Facebook group, so if you have a question about processing and post it…don’t be surprised if they answer you. If you have things that you would covered from a butchers perspective, please let us know and we will try to get it covered for you. All contributions, will first appear in the free monthly newsletter and then be archived in the membership Gazzette.

We personally use them for all our processing and are very happy with our cuts, the feedback on our animals and extra services including sausages, ancestral beef, smoking and curing. Very excited to have them participating in our beef community!

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Beef

Line Breeding vs. Inbreeding

I really enjoyed listening to this Chute Side podcast with Dr. Ryan Rathmann on the definitions and nuances of line breeding vs. inbreeding. As a beef producer he favors cross breeding, but I got a lot of good take-aways for my registered/purebred Dexter breeding program. He talks about the benefits line breeding can add to your herd, such as uniformity in offspring. He also talks about challenges and down sides to line breeding, and how to avoid.

https://podcasts.apple.com/us/podcast/chute-side/id1468813469?i=1000474332264

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Farm Management

Mobile Butchering

Mobile butchering, also called on-farm butchering definitely has its share of challenges. But, there are a few who are making it work, and excelling in this field! Farmers and producers are looking for options that minimize stress to the animal and cut out long transportation times to a butcher shop. Have you used a mobile butcher unit? Would you be willing to pay for a more costly service if it brought the benefits of an on-farm butchering?

https://www.farmanddairy.com/news/mobile-slaughter-units-are-rarely-more-than-a-pipe-dream/652487.html

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Beef

Favorite Steak Cuts

Ever wonder if you’re missing out on some great cuts because they’re not as common, or you don’t know how to prepare and cook them? Check out this video and you might learn about a steak cut you haven’t heard of, or gain a new tip on cooking and prepping a tried and true favorite.

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Beef

Corned Beef Recipe

St. Patricks Day is coming up, and what better way to celebrate the day than with some home cooked, Dexter corned beef! The link below is to a recipe I’ve been using for several years with great success. Corning is a traditional way of curing beef meat. It does take time, so you want to give yourself 5-7 days. This recipe does not use curing (also called pink) salt so it is nitrate free. You can add beets if you’d like the traditional color, or leave them out for just as tasty (though less colorful) corned beef.

https://www.growforagecookferment.com/how-to-make-corned-beef/

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Beef

Keeping Cows in the Winter Part #4

By Shelley Hatfield/Whippoorwill Pines Farm

Photo courtesy of Royal Fare Farm

Part #4 of this series is MUD, ugh!!!  I’m thinking that most of us have dealt with mud at one point or another.  Some of us deal with mud more than others.  Right now we are dealing with a lot of mud around my place. You have to really watch foot rot and thrush when you are dealing with mud.  Also you have to make sure they aren’t standing in mud because that makes it hard for them to stay warm.  Even if it is only their legs that are caked in mud.  If you don’t have much room for them to move around, you might want to add gravel and/or wood chips to help with the mud.  Another way to help them stay off mud is to do rotational grazing in the winter.  This lessens the chances that your pastures will turn to mud.  The cows will be moving all the time and won’t be staying in one area.  I hope these little articles are helping you all!!  Happy Winter!!

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Beef

Milk Fever – Prevention and treatment By Juliette Albrecht

Juliette Albrecht is a contributing member of the Irish Dexter Cattlemen, who was born and raised in the dairy industry. She has helped a fellow IDC member save their cow. Look for her articles each month and for past articles in the Gazette.

Juliette also runs two Facebook groups. One is under her name. The other is called The Science of Owning Dairy Cattle.

☆☆ Milk Fever
It scares so many dairy cow owners, and for a rightful reason. However I hope that I can shed some light on it and take away a bit of that fear. Hypocalcemia (milk fever) is brought on by the sudden demand for calcium that comes prior to delivery and directly afterwards. This taps her muscles, which carry that, heavily. In a pre calving scenario it will affect labor, since the cow needs muscles to contract. Often in this case she will need assistance. Characterized by lethargic movement, dull, dark eyes, and drop in body temperature, it can also lead to her going “down.”

●● Prevention

First calf heifers are less prone to this, but it CAN happen in them. Commonly it affects 3rd lactation and beyond. From the time she delivers her calf you are either setting her up for a great following lactation, or one doomed to fail. It all start with NUTRITION. Dairy cattle are beautiful, but oh so delicate. She needs fiber, energy, starch, protein, bypass protein and minerals to simply survive. (Keep an eye out for Mariah Gull and her weekly posts regarding this subject!) When a cow calves in she loses body weight rather rapidly. During this time she “milks off” condition. Peak is considered to be day 30 to 90 in milk. If she is being fed correctly, she will not become too thin. Coupled with a good deworming protocol, she will slowly regain weight. At roughly day 80 she ideally will be bred back, and than her body weight will continue to rise. Grain should rise as she peaks to meet her milk volume, than slowly decrease as it falls. If she goes into late stage lactation either too thin or on the alternate, overweight, she is being setup for metabolic problems. During the dry period I either cut grain off completely (during spring and summer grazing, when forage quality is high) or feed a 2 to 3 lb per head feeding rate during the fall and winter.

Transition refers to the time before estimated due date. This commonly starts at 3 weeks out from calving, and technically extends to 30 days in milk. This is my protocol.

1) stop salt access, as it increases the chance of edema.

2) feed either a high fiber, grassy hay or have her graze similar.

3) feed 3 lbs a day of our parlor grain (18 percent protein)

4) top dress with the negative DCAD Soy Chlor

Five to seven days prior to delivery her appetite will drop. If it is significant I give B Complex.

On this protocol I see very little metabolic problems. However I always give Bovikalc to…

A) an assisted birth

B) twins

C) a cow with a known history for metabolic problems (milk fever, metritis, ketosis)

Should she go down, IV calcium is the only way to get her back up.

A cow that has had milk fever typically never reaches her full potential in milk volume for that lactation.

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Milking & Dairy

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General Selling
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