Selling

Ideas for selling your farm and ranch products.

How to Successfully Sell Wholesale Produce

A USDA report published in 2021 says that sales of local edible farm products grew 35% from 2015 to 2017. This growth is thanks to increased sales through retailers, institutions, and wholesalers​.

Wholesale or business-to-business (B2B) selling is when a business (farm in this case) sells their products to another wholesale buyer or business (e.g., restaurant, grocery store, meat box service). 

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Selling

Increase Your Profits, Enhance Your Brand, Improve Your Market Access

IrishDexterCattlemen.com is a tremendous platform for crafting your compelling brand story, allowing you to connect directly with your buyers at a deeper level. It gives you the ability to differentiate yourself from competitors. Like many online platforms, you can advertise yourself, your farm, your products and achieve real results. Unlike any other platform, Irish Dexter Cattlemen turbocharges your brand story in a Tips & Tricks Guide published monthly that is sent directly to hundreds of the very people most interested in you, what you have to say, and what products you produce. This is how you build a sustainable farm. Want to learn more about farm marketing techniques?

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Selling

Cattle Marketing Plans: Traditional vs. Direct to Consumer

To maximize profits, it is crucial that cattle producers have a marketing plan in advance. Many different avenues are available for producers to market cattle, and all have varying regulations and requirements. Although we will be providing beef examples throughout this fact sheet, many of the same rules for meat processing and sales apply to other amenable livestock species.

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Selling

Do you know how to do a tail stick to get blood for Pregnancy and Tenet Beef testing?

Here is a video that Nancy Bowers, Lonestar Ranch did on blood testing one her Dexters. This the same technique that you will need for testing for Tenet beef tenderness, except you will need much less….lol.

I have sent in 7 tenet tenderness tests to see if our Dexters have this genetic trait. Unlike other testing this is not done on scale and there is no comparison to other breeds. It’s either there or not there.
I truly believe that the tenderness of the beef is correlated to milk and that is sooo important in our dual purpose breed. We are working with them to prove this theory!

I have included what the cards look like, the paperwork that is needed…note it is very little. You can pay on line or send in a check. It is better for the lab if you pay with a check, so that they don’t loose the processing fee, but they are very accommodating.

Do you know how to do a tail stick to get blood for Pregnancy and Tenet Beef testing? Read More »

General Selling

Learn by Example: 7 Successful Small Business Marketing Campaigns

Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and strategies to attract more customers, gain market share, boost brand awareness and create new revenue options. Through these techniques, small businesses can market themselves to existing and potential customers, investors and even other businesses. A marketing campaign’s success is determined by its budget, creativity and strategy for connecting with its target audience.

Here are some small business marketing campaigns to inspire your efforts, along with the do’s and don’ts of creating a successful marketing campaign.

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Selling

Get Camera Ready: Livestreaming Is the Future of Social Media

Many social media platforms, including Facebook and Instagram, have livestreaming functionality. But livestreaming isn’t just for celebrities and influencers; businesses are increasingly using livestreaming on social media as a marketing tool.

Businesses can use livestreaming as a form of social media marketing to connect with customers, generate more followers, demonstrate products and services, and educate and entertain viewers while moving them closer to a sale. We’ll explore what livestreaming is, how it can benefit a brand and how to get started.

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Selling

COUPON EXPIRES END OF MONTH…DON’T MISS OUT! Why I use the Irish Dexter Cattlemen to help me market my homestead.

I wanted to share the great experiences I am having using the Irish Dexter Cattlemen (IDC) to sell Dexter semen, Nubian goats, soaps and shampoos…I don’t have any Dexter stock available, or I would be using the site for them too.

I love using the site to write my ad once.  Load pictures once.  And then just copy and paste the link to what ever social media or other site I choose to use as a form of advertising what I currently have available.  The link sends them to the IDC marketplace, they see all the items I have for sale. While they maybe responding to one thing…they see all our homestead has available.

They can choose to respond to me thru the site or my other contact forms.  The nice part about them contacting me thru the site is….it filters our scammers and lets me talk with the buyer.

Here are a few examples of things that have been selling well for me.

Also note…WE HAVE A COUPON FOR 50% off for new members.  So if you haven’t joined yet, we would like to encourage you to.  All levels of membership, allow you access to the  gem of gem stones…our gazette.  Loaded with articles, podcasts and videos that have been reviewed by long term Dexter breeders, ranches and homesteaders.  Join the community and see what we have to offer….you won’t be sorry!

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COUPON EXPIRES END OF MONTH…DON’T MISS OUT! Why I use the Irish Dexter Cattlemen to help me market my homestead. Read More »

Selling

Do you want to subscribe, but you don’t know at what level?

Hope this simple spreadsheet shows you the different levels that you can participate.
An example of an entry level participation is … access to our gazette and all the past articles in the Tips and Tricks Newsletter, many magazines , the ADCA, PDCA and Legacy publications in clipboard formats with an easy to use search feature…you will need to spend $20. This feature has allowed me to help so many when they have a specific question about a topic we have already covered.

You will need decide your level of participation, register and then enjoy your subscription benefits.

We are always looking for people to help. If you want to join an exciting and dynamic team…reach out!

Do you want to subscribe, but you don’t know at what level? Read More »

General Selling

Growing my business with GrownBY

By Eliena Bodtke, Stay’N Put Farm

I have had a small soap business for years.  It has been a very manual order process. So, when someone was needed to test the GrownBy site for the next phase of the Irish Dexter Cattlemen website, I decided it was time for me to have an easier way to order.  It also gave me the added benefits of being able to sell my Irish Dexter cattle and Nubian goats without having to set up my own website.  Everything in one place, with no knowledge of set up or having to maintain my own website.
Well I have to tell you….this has been a most enjoyable experience.  From the ease of using the site, to the help that is available from the GrownBy team at the drop of a hat.  I can edit, add or remove things with little effort.  But the really exciting thing was having metrics to be able to see if the site was working for me.  The first time I checked how many had clicked on my site it said 163…WOW! I started working on my site in May and had yet to check the metrics out.  I shared it on my FB page and on the IDC site once, well maybe twice and boom a week later 193 visits.  The other notable is that my order size increased.   Not by a little, a lot!  We are still working on GrownBY handling the shipping component, but the problem is at my end, not theirs,  everything has to be weighed and then the zip code has to be taken into consideration.  The work around is pick up at farm and handling the shipping afterward…or adding to the price the average shipping…but I’m working on that.
The long and short of it is, not only is the site working for me for selling my soaps and shampoos.  It provides an easy link for my customers to go to and see what I have available …and helps me with driving what needs to be made and stocked. And maybe they will consider some of the adorable bucks we have currently for sale!
I didn’t need to learn another language or program, all I had to do was share it, so people know where to look. 
Another added benefit is, you can see other farms in your area …that you might want to visit or buy from.  It’s farmers!  Yup, farmers, you are working with other farmers.  So if you have a soap business like me, or just a few animals to sell, or a CSA, you really should check it out.
I hope you have the same experience as I have had….now off to make another soap and build that inventory.

Check out my new online e-commerce store https://grownby.app/farms/stay-n-put-farm/shop

Growing my business with GrownBY Read More »

Selling

Selling Dexters by Sue Pollington

There is this thing that happens when you have Dexter cattle and really any kind of cows. It’s called cow math. The cows just keep multiplying and it’s all your fault.

In my Dexter journey this happens 2 ways. I got my fist Dexter cow, she had her yearling steer by her side and was pregnant. I thought cool, 3 for the price of one. Who doesn’t love a sale?

The new calf was born, another steer (not at birth but after a bit (was removed)). I know I’d have 3, but I didn’t know how much I would love being a milkmaid. I loved milking, processing the milk, and making all the fabulous dairy products. When the calf was weaned, my avocation as a milkmaid did too. No more dairy goodies and now I knew what real dairy was and I couldn’t bear to buy the junk stores have and call dairy.

I bought a second Dexter Milk Cow, with a steer by her side so I could milk year round with Spring and Fall calves. Now there were 5 cows. One steer went to freezer came and I was down to 4. Good for me. But then the new heifer calf was born and we were back up to 5.

Here I became foolish and bought a 3rd Dexter milkcow for emotional reasons. ( I did not need a 3rd Dexter Milk cow) She did not come with a calf at her side hooray. So, we were up to 6, I sold the heifer calf and we were down to 5. The new cow had a heifer calf and we were back up to 6.

It’s all my fault. I bred the cows, bought the cows. I will sell the new heifer calf and be back down to 5 but I have 2 calves due this Spring, but I will send another steer to freezer camp next month so I will stay at 6 until the 2025 Fall calf will make it 7 unless I sell 1 or both Spring calves.

Cow Math is real. So you will have to consider how you want to manage your herd size.

Sue Pollington

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Farm Management Selling

Training a Dexter to lead.

By Sue Pollington

I have just been a Dexter owner for 3 and a half years now, but I have had to halter train 1 cow and 2 heifers. Luckily for me, I grew up with horses and it’s pretty similar although I think my Dexters have been far more willing and patient with training than horses.

I have also stanchion trained 3 cows. Beyond that I haven;t had to train much but I too have been trained. My Dexters have taught me they like affection and treats but mostly affection as they want pets whether I have treats or not. They have trained me that they would rather follow me than be driven from the back but will accept that too, but only if someone is leading as well. My Dexters like their routine and prefer if I’m on time but will forgive me after some complaint if I am late.

I have learned working with cows is a partnership. I may need to be firm but I shouldn’t be scary. Mostly as soon as the herd understands what I want they are pretty happy to give it. We all need to be respectful of each other and patient. A human will not win and may not even live in a cow fight so that must not happen.

On time my Dexter Milk Cow, Lacey, moved me to the wall of the barn. She was not happy with the stanchion training and wanted to let me know. She didn’t hurt me or smash me in anyway but I learned good lessons that way. If a cow loses patience, take a break and try again later. Lacey is now a pro in the stachion and we are both happy with that.

This is just my experience and what I wanted and needed to train in. My best advice is develop trust with you Dexters and work with them, not against them.

Sue Pollington

Training a Dexter to lead. Read More »

Selling
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