Are you struggling to sell your Irish Dexters? Their Beef? Â Farm made products? Â
I think one of the hardest things for the Dexter owner is to sell their products. I have a background in marketing, sales and science, which seems to have helped us find our niche.  The Irish Dexter dairy and beef are a niche products and should be marketed with that in mind.  We happen to be grass fed, grass finished another niche market.  I think if you take a step back and look at your market, you will be able to carve out a niche for your Dexter products.  I use the chef Ramsey card all the time….do you know that he prefers Dexter beef and uses them in his restaurants.
Did you know that Crest Point Farms, also a member of the IDC online stores is a supplier to the restaurant market. Â Take a look at his marketing on our website and you will see his marketing of both his Irish Dexter beef and Kune Kune pork. Â Using the systems put in place for you at the Irish Dexter Cattlemen ( IDC) website you should be able to create this niche for you and your products in your area.
Take a look the products available from Stumpys Acres and Ashron Acres? Â They are selling Dexter beef and handmade farm items. Â Â
Also take a look at Maple Creek Dexters, they have no ads currently running, but a lovely write about their farm. Lucky them, they have nothing at the moment that they are trying to sell. This happens with repeat customers and word of mouth selling from happy customers.
But if an online store is not right for you at this time in your marketing…then look to the IDC Marketplace. To receive a free ad for the marketplace all you need to do is register first and then fill out the information as it prompts you thru the process. The end result is a beautiful professional looking ad. You can then copy and paste that link anywhere like FB, IG or an email. I have found that by using the ad link I look more professional and now have a wait list for my Nubians, Dexters and my soap business has certainly taken off in a big way, as I am now shipping more and more! It’s no longer just a local sale. One important feature for me is…it lets me know when my inventory is low by item. This is helping me produce what I need for my growing business.
The IDC website is so much more than just a marketplace and free monthly newsletter.  With an entry level membership you have access to practically everything in the cattle industry, specific Dexter articles, and access to all three registries….I no longer need to remember other website addresses.  The IDC website is a one stop shop for everything I need, and provides access to anything Dexter.
